First thing you MUST do is understand who your market is. Are you into abstract art? Do you paint landscapes? Not every art buyer buys every style of art. So you need to do some research on who is looking for the type of art that you create and then go to where these people hang out. Most of them will hang out at specific art forums all over the Internet. Just go to Google and type in “art forums” and you’ll find plenty of them. These are the first places you want to go.
Secondly, you need to understand what the market is willing to pay for the artwork that you create. If you’re intent on selling each painting for $500 but the market is only willing to pay $200 for these paintings, you’re going to have a hard time selling your work. There is no way around this. Conversely, you don’t want to sell yourself short. If the market is willing to pay $500 and you slap a price tag of $200 on your work, they’re going to think that you simply don’t value what you do very much. So pricing is critical in this business.
Finally, you need to have patience. You’re not going to put your work up online and start making money the next day. It’s going to take time. You will need to build a relationship with your prospects. Making a newsletter available to them related to art will help greatly in this area. Show them that you’re interested in THEIR satisfaction with whatever they get.
In my signature, you’ll find a review of a great resource that will help you in getting your artwork sold. I think you will find it interesting reading.
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